M U S H A W A R

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Job Detail
Functional Area

IT Marketing

Location

Karachi

Job Type:

Full Time/Permanent

Qualifications

o Bachelors or Master’s degree in marketing or relevant field

o Digital Marketing Certifications would be a plus

Experience
5 + Years
Offered Salary

Market Competitive-Market Competitive

Job Description

Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity including ATL/BTL and Digital Marketing initiatives.

The Marketing Manager should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Essential Functions:

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

• Deploy successful marketing campaigns and own their implementation from ideation to execution

• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

• Produce valuable and engaging content for our website and blog that attracts and converts our target groups

• Build strategic relationships and partner with key industry players, agencies and vendors

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

• Oversee and approve marketing material, from website banners to hard copy brochures and case studies

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

• Analyze consumer behavior and adjust email and advertising campaigns accordingly

• Oversees the complete Digital Strategy and its alignment with overall marketing strategy

• Work with external marketing agencies closely to ascertain marketing initiatives and desired outcomes

Skills

• Demonstrable experience in marketing together with the potential and attitude required to learn

• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

• Experience in setting up and optimizing Google Adwords campaigns

• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

• A sense of aesthetics and a love for great copy and witty communication

• Up-to-date with the latest trends and best practices in online marketing and measurement

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